<?xml version="1.0" encoding="UTF-8"?><rss version="2.0"><channel><title>Mohamed Gamal</title><description>Frameworks, build logs and teardowns on how consumer brands connect what they mean to what they earn.</description><link>https://mogamal.art</link><language>en-gb</language><item><title>Two competitors, opposite systems</title><link>https://mogamal.art/writing/two-competitors-opposite-systems</link><guid isPermaLink="true">https://mogamal.art/writing/two-competitors-opposite-systems</guid><description>One is winning. The mechanism is visible from outside if you know where to look.</description><pubDate>Sun, 28 Jun 2026 00:00:00 GMT</pubDate><category>growth</category><category>teardown</category></item><item><title>Guidelines versus decision rules</title><link>https://mogamal.art/writing/guidelines-versus-decision-rules</link><guid isPermaLink="true">https://mogamal.art/writing/guidelines-versus-decision-rules</guid><description>Why only one of them ever gets followed after the launch deck.</description><pubDate>Tue, 09 Jun 2026 00:00:00 GMT</pubDate><category>identity</category><category>essay</category></item><item><title>Why we rebuilt the product page around belief instead of features</title><link>https://mogamal.art/work/rebuilding-around-belief</link><guid isPermaLink="true">https://mogamal.art/work/rebuilding-around-belief</guid><description>What changed, what we rejected, and what I would do differently.</description><pubDate>Fri, 22 May 2026 00:00:00 GMT</pubDate><category>experience</category><category>case-study</category></item><item><title>Most brands are designed. Very few are engineered.</title><link>https://mogamal.art/writing/most-brands-are-designed</link><guid isPermaLink="true">https://mogamal.art/writing/most-brands-are-designed</guid><description>Why a beautiful rebrand so often changes nothing about revenue — and what sits in the gap between the two.</description><pubDate>Sat, 14 Mar 2026 00:00:00 GMT</pubDate><category>positioning</category><category>essay</category></item><item><title>The Brand Operating System</title><link>https://mogamal.art/systems/brand-operating-system</link><guid isPermaLink="true">https://mogamal.art/systems/brand-operating-system</guid><description>Positioning, identity, experience, growth and operations as one system rather than five disconnected projects.</description><pubDate>Wed, 14 Jan 2026 00:00:00 GMT</pubDate><category>framework</category></item></channel></rss>